Social Media and Analytics: Case Study

WKH Solutions was tasked with developing a social media campaign to promote Client A’s summer classes. Through targeted boosted posts on Facebook and Instagram, WKH aimed to grab the attention of 13-17 year old students and parents ages 25-50. While speaking with the client during the campaign, we could see that we were able to […]

Four Digital Marketing Predictions for 2017

It’s that time of year to plan ahead. But in an ever-changing digital world, how do you stay ahead and stand out? Digital marketers are continually researching the best, most innovative ways to reach customers on a digital basis. In fact, EMarketer, a digital research and data company, even predicts that social network ad spending […]

Is Black Friday a Marketing Gimmick?

After our bellies are full of roasted turkey, creamy mashed potatoes, tangy cranberry sauce, it’s time to work off those calories by throwing thankfulness out the window and fight for the latest and greatest products for the holiday. Known as Black Friday, the unofficial holiday takes place the Friday after Thanksgiving and kicks off the […]

The Fate of Twitter

While Facebook is expanding its Messenger app and Instagram is exploring more with its “stories” feature, Twitter has become stagnant. CEO Jack Dorsey has admitted that his executive staff and marketing departments are trying to think of ideas on how to grow the platform’s users but the ideas are not working. The once popular social […]

Brand Admiration Part II | WKH Team

Remember two weeks ago when we wrote about which brands we like? If not, click here to read part one of this blog post! This week, we’re continuing with the rest of the WKH team on which brand they trust, love, and respect according to this criteria from Marketing Profs. Trust: achieved when a brand […]

Brand Admiration | WKH Team

Picture this: You’re walking into the mall and you need to find a shirt. Immediately, a store comes to mind of where you can find the perfect product to suit your needs. Did you ever think about why a particular store comes to mind? Most likely, it’s because you have established an admiration for that […]