What Goes Around Comes Around: Direct Mail is making a comeback.

Worldwide 200 billion emails are sent every day. And 95% of marketing emails are never opened by recipients. The global obsession with all things digital and the overwhelming congestion of our inboxes has resulted in our physical mailboxes once again becoming a target for direct mail campaigns. The Direct Marketing Association Response Rate Report indicates […]

How Small Agencies Can Be a Good Resource for Larger Companies

Smaller agencies have struggled to get a shot at larger client accounts. Many larger companies feel that boutique agencies don’t have the creativity, the expertise or the resources to manage their marketing and communication needs. This belief is changing as companies increasingly shift investment away from traditional media into digital and particularly social media. Some […]

WKH Spotlight – Heather

Heather is the newest addition to the WKH team. A graduate in Business Administration in Marketing, Heather is a WKH graphic and web designer. She has worked as a creative for a Richmond-based advertising agency developing web sites and social media content, and for a management consultancy firm organizing events, developing and implementing marketing strategies, […]

WKH Spotlight | Refresh

Alex is the newest addition to the WKH team. With degrees in Communication and International Development from Houghton College, Alex is a WKH Creative Marketing Specialist. Her primary role is copywriting and content development for integrated marketing, social media and advertising campaigns. In her previous role at United Way, she was responsible for creating and […]