Creating a social media strategy that works for your business can be a daunting task. You may feel like you don’t have the time to create and map out a comprehensive social media plan. If that’s the case, it’s helpful to think about the value of adding social media to
In the digital age we live in, it’s crucial to have a website that represents your brand well and creates a positive experience for your users. User experience (UX) design is the process of designing websites or products for users by fulfilling their wants and needs. The feeling users have
The days where keeping up a good personal reputation with customers was the only thing you had to worry about are over. Online reputation management (ORM) combines marketing, public relations, and search engine optimization (SEO) to better your online reputation. It is a snapshot of what people will see when
It’s one of the worst feelings you could have as a business owner: receiving that bad review. They’re discouraging, they lower your brand’s reputation online, and they decrease your review score and SEO rating on Google. However, despite all the trouble that bad google reviews can cause a business, it
2020 brought many unexpected obstacles, but amidst those challenges, we found unity and new opportunities. People found connectivity through the digital world like never before. The end of the year is a time to reflect on the past year and prepare for the new one. As the importance of digital
Some pretty substantial digital marketing changes have taken a back seat during this pandemic. If you’ve noticed a decline in your search engine optimization (SEO) results, there may be a reason for that. Google released a massive core update at the beginning of May that has impacted a company’s search
2020 has been quite the year for all of us. COVID-19 has affected businesses, large and small, in ways no one could have anticipated, and business operations have drastically changed. Coffee meetings, sales pitches, and networking socials have been replaced with Zoom conference calls, Facebook Lives, and virtual video happy
Brand awareness is extremely important for the success of a business and overall marketing goals. We are going to dive into brand awareness, it’s importance, how to establish it, how to boost it, and how to measure it. What is brand awareness? It represents how familiar your target audience is
What is SEO? Search engine optimization (SEO) is a combination of strategy, techniques, and tactics used to increase the traffic to a website from search engines by obtaining a higher ranking or position on the search results pages. Over the years, Google’s search ranking algorithms have constantly changed which affects
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