2020 brought many unexpected obstacles, but amidst those challenges, we found unity and new opportunities. People found connectivity through the digital world like never before. The end of the year is a time to reflect on the past year and prepare for the new one. As the importance of digital
Some pretty substantial digital marketing changes have taken a back seat during this pandemic. If youโve noticed a decline in your search engine optimization (SEO) results, there may be a reason for that. Google released a massive core update at the beginning of May that has impacted a companyโs search
2020 has been quite the year for all of us. COVID-19 has affected businesses, large and small, in ways no one could have anticipated, and business operations have drastically changed. Coffee meetings, sales pitches, and networking socials have been replaced with Zoom conference calls, Facebook Lives, and virtual video happy
Brand awareness is extremely important for the success of a business and overall marketing goals. We are going to dive into brand awareness, itโs importance, how to establish it, how to boost it, and how to measure it. What is brand awareness? It represents how familiar your target audience is
What is SEO? Search engine optimization (SEO) is a combination of strategy, techniques, and tactics used to increase the traffic to a website from search engines by obtaining a higher ranking or position on the search results pages. Over the years, Googleโs search ranking algorithms have constantly changed which affects
Letโs define what a logo is and how important it is for your company. The purpose of a logo is to identify. Your logo is the first thing people will link with the product or service you offer. Look at logos like first impressions. No one wants to bite into
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