How to Create a Winning PPC Campaign on Google Ads

What’s a PPC? PPC, or Pay-Per-Click, is a powerful advertising strategy designed to drive traffic to websites by paying a fee every time an ad is clicked. It allows advertisers to target specific keywords and audiences, providing measurable insights into…

The Art of Super Bowl Advertising: Lessons for Every Brand

Why is Advertising Spend Important? Advertising has a rich history that dates back to the 15th and 16th centuries! Over the centuries, it has evolved, from early print ads to the rise of social media, eye-catching billboards, digital commercials, radio…

Another Email?!: The Benefits of Email Marketing

What is E-mail Marketing? “Another Email?!”, we all have had that thought at least once in our life. However, sometimes that email could be an exciting message, an update on your favorite product, or even a chance to win an…

Advertising Around the Holidays

Christmas lights, warm hot cocoa, and our favorite holiday traditions with loved ones are right around the corner as we enter December! We can’t forget all of the holiday shopping that comes between Hannukah, Christmas, and Kwanza. During this time,…

5 Most Valued Marketing Skills

You’ve landed that interview with your dream company! Or perhaps you and your team are in crunch mode to secure an exciting marketing campaign for a client! In the ever-changing marketing world, employers and clients are looking for individuals who…

Blogging for Your Business

To make your business stand out, you need to build a powerful brand personality and establish your company as an expert in its field. Publishing consistent blog posts will not only fulfill these goals, but it can promote your business’s…

Domain vs. Website: What’s the Difference?

Trying to understand domain names, websites, and URLs can feel like learning a foreign language. We’re here to break down the confusion and explain domains and websites in simple terms….

What is The Marketing Funnel?

The marketing funnel is a visual representation of a customer’s journey from initial awareness to conversion. The marketing funnel model can apply to a brand as a whole or to a specific product or service that a business offers….

The Importance of Online Reviews (and How You Can Get Them)

The simplest way to increase organic marketing from your audience is by receiving online reviews from your existing clients or customers. Reviews on Yelp or Google Business are game-changers in a customer’s decision-making process….

Common Marketing Mistakes and How to Avoid Them

After years of experience, the WKH team has seen many marketing successes and plenty of marketing mistakes. To help you and your brand avoid marketing fails, our experts shared their biggest marketing pet peeves and ways to fix them….

Everything You Need to Know About Digital Analytics

As websites and mobile apps take over the marketing space, understanding digital data is crucial to a successful marketing strategy. Analyzing data can feel overwhelming, but taking advantage of website analytics lets you put this valuable information to good use….

Let’s Talk About In-House and Agency Marketing

As a business professional, you may wonder how important your company’s marketing strategy is. We will identify the types of marketing service providers and outline the benefits and drawbacks of each so that you can determine which method will work…

Understanding Social Audio

Social audio is voice-based social media that involves creators recording themselves torr hosting a live discussion instead of posting a traditional photo with text. Other users can post a voice recording as a response to initiate a conversation….

The Agile Marketing Guide

The agile methodology is a tactical approach that marketers use to analyze projects after completion to understand which actions will improve results for future campaigns. Agile marketing is fast-paced, so it requires greater organization and experimentation than other methods….

The Flywheel Effect

Flywheel marketing relies on continuous movement and depends on the amount of energy put into the movement and subsequently, the continued momentum of that energy. With the flywheel method, there are three aspects to consider: size, speed, and friction….

The Inside Scoop

How to Create a Winning PPC Campaign on Google Ads

The Art of Super Bowl Advertising: Lessons for Every Brand

Another Email?!: The Benefits of Email Marketing

Advertising Around the Holidays

5 Most Valued Marketing Skills

Blogging for Your Business

Domain vs. Website: What’s the Difference?

What is The Marketing Funnel?

The Importance of Online Reviews (and How You Can Get Them)

Common Marketing Mistakes and How to Avoid Them

Everything You Need to Know About Digital Analytics

Let’s Talk About In-House and Agency Marketing

Understanding Social Audio

The Agile Marketing Guide

The Flywheel Effect

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