The Inside Scoop

The days where keeping up a good personal reputation with customers was the only thing you had to worry about are over. Online reputation management (ORM) combines marketing, public relations, and search engine optimization (SEO) to better your online reputation. It is a snapshot of what people will see when

It’s one of the worst feelings you could have as a business owner: receiving that bad review. They’re discouraging, they lower your brand’s reputation online, and they decrease your review score and SEO rating on Google. However, despite all the trouble that bad google reviews can cause a business, it

Brand awareness is extremely important for the success of a business and overall marketing goals. We are going to dive into brand awareness, it’s importance, how to establish it, how to boost it, and how to measure it. What is brand awareness? It represents how familiar your target audience is

What is SEO? Search engine optimization (SEO) is a combination of strategy, techniques, and tactics used to increase the traffic to a website from search engines by obtaining a higher ranking or position on the search results pages. Over the years, Google’s search ranking algorithms have constantly changed which affects