The Inside Scoop

The latest marketing industry trends, news, and thoughts from the WKH team.

The marketing funnel is a visual representation of a customer’s journey from initial awareness to conversion. The marketing funnel model can apply to a brand as a whole or to...

The concept of social proof drives sales and conversions across all industries. Social proof is the psychological phenomenon where individuals copy the actions or decisions of others when deciding how...

After years of experience, the WKH Solutions team has seen many marketing successes and plenty of marketing mistakes. To help you and your brand avoid marketing fails, our digital, creative,...

As websites and mobile apps take over the marketing space, understanding your digital data is crucial to a successful marketing strategy. Analyzing data can feel overwhelming, but taking advantage of...

As a business professional, you may wonder how important your company’s marketing strategy is. What does marketing actually involve? Can it really help our business? What’s the difference between handling...

What Is Social Audio? Social audio is voice-based social media that involves creators recording themselves talking about a particular topic or hosting a live discussion instead of posting a traditional...

What is Agile Marketing? The agile methodology is a tactical approach that marketers use to analyze projects after completion to understand which actions will improve results for future campaigns. Agile...

What is The Flywheel Effect? Organizations that focus on delivering exceptional customer experience often utilize flywheel marketing. This type of marketing relies on continuous movement and depends on the amount...

Video marketing is a tool to promote your brand, product, or service. It connects with emotions and can create a powerful relationship between consumers and businesses that simple text cannot....

What Is TikTok? TikTok is a social media platform where users can share short-form videos that are up to three minutes long. It includes options for stories, which include a...

Whether you’re new to the analytics scene or you consider yourself a seasoned expert, the looming conversion of Universal Google Analytics into Google Analytics 4, or GA4, is uncharted territory....

Creating a social media strategy that works for your business can be a daunting task. You may feel like you don’t have the time to create and map out a...

In the digital age we live in, it’s crucial to have a website that represents your brand well and creates a positive experience for your users. User experience (UX) design...

The days where keeping up a good personal reputation with customers was the only thing you had to worry about are over. Online reputation management (ORM) combines marketing, public relations,...

It’s one of the worst feelings you could have as a business owner: receiving that bad review. They’re discouraging, they lower your brand’s reputation online, and they decrease your review...

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