The Inside Scoop

What is Agile Marketing? The agile methodology is a tactical approach that marketers use to analyze projects after completion to understand which actions will improve results for future campaigns. Agile marketing is fast-paced, so it requires greater organization and experimentation than other methods. Projects need to be updated regularly and

What is The Flywheel Effect? Organizations that focus on delivering exceptional customer experience often utilize flywheel marketing. This type of marketing relies on continuous movement and depends on the amount of energy put into the movement and subsequently, the continued momentum of that energy. With the flywheel method, there are

Whether you’re new to the analytics scene or you consider yourself a seasoned expert, the looming conversion of Universal Google Analytics into Google Analytics 4, or GA4, is uncharted territory. There’s a lot to learn about this update, and with many businesses already transitioning into the new era, there’s no

In the digital age we live in, it’s crucial to have a website that represents your brand well and creates a positive experience for your users. User experience (UX) design is the process of designing websites or products for users by fulfilling their wants and needs. The feeling users have

The days where keeping up a good personal reputation with customers was the only thing you had to worry about are over. Online reputation management (ORM) combines marketing, public relations, and search engine optimization (SEO) to better your online reputation. It is a snapshot of what people will see when

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