As websites and mobile apps take over the marketing space, understanding your digital data is crucial to a successful marketing strategy. Analyzing data can feel overwhelming, but taking advantage of website analytics and reporting can help you put this valuable information to good use. What is Digital Analytics? Digital analytics
As a business professional, you may wonder how important your company’s marketing strategy is. What does marketing actually involve? Can it really help our business? What’s the difference between handling marketing in-house versus through an agency? In the following article, we’ll identify the types of marketing service providers and outline
What Is Social Audio? Social audio is voice-based social media that involves creators recording themselves talking about a particular topic or hosting a live discussion instead of posting a traditional photo with some text. Other social media goers can post a voice recording as a response in order to initiate
What is Agile Marketing? The agile methodology is a tactical approach that marketers use to analyze projects after completion to understand which actions will improve results for future campaigns. Agile marketing is fast-paced, so it requires greater organization and experimentation than other methods. Projects need to be updated regularly and
What is The Flywheel Effect? Organizations that focus on delivering exceptional customer experience often utilize flywheel marketing. This type of marketing relies on continuous movement and depends on the amount of energy put into the movement and subsequently, the continued momentum of that energy. With the flywheel method, there are
Video marketing is a tool to promote your brand, product, or service. It connects with emotions and can create a powerful relationship between consumers and businesses that simple text cannot. Therefore, it’s not surprising that video content has become increasingly important across social media channels, particularly since the start of
What Is TikTok? TikTok is a social media platform where users can share short-form videos that are up to three minutes long. It includes options for stories, which include a slideshow of videos, and livestreaming. Additionally, the app utilizes a “For You” page to provide users with recommended content based
Whether you’re new to the analytics scene or you consider yourself a seasoned expert, the looming conversion of Universal Google Analytics into Google Analytics 4, or GA4, is uncharted territory. There’s a lot to learn about this update, and with many businesses already transitioning into the new era, there’s no
Creating a social media strategy that works for your business can be a daunting task. You may feel like you don’t have the time to create and map out a comprehensive social media plan. If that’s the case, it’s helpful to think about the value of adding social media to
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