Video marketing is a tool to promote your brand, product, or service. It connects with emotions and can create a powerful relationship between consumers and businesses that simple text cannot. Therefore, it’s not surprising that video content has become increasingly important across social media channels, particularly since the start of
What Is TikTok? TikTok is a social media platform where users can share short-form videos that are up to three minutes long. It includes options for stories, which include a slideshow of videos, and livestreaming. Additionally, the app utilizes a “For You” page to provide users with recommended content based
Whether you’re new to the analytics scene or you consider yourself a seasoned expert, the looming conversion of Universal Google Analytics into Google Analytics 4, or GA4, is uncharted territory. There’s a lot to learn about this update, and with many businesses already transitioning into the new era, there’s no
Creating a social media strategy that works for your business can be a daunting task. You may feel like you don’t have the time to create and map out a comprehensive social media plan. If that’s the case, it’s helpful to think about the value of adding social media to
In the digital age we live in, it’s crucial to have a website that represents your brand well and creates a positive experience for your users. User experience (UX) design is the process of designing websites or products for users by fulfilling their wants and needs. The feeling users have
The days where keeping up a good personal reputation with customers was the only thing you had to worry about are over. Online reputation management (ORM) combines marketing, public relations, and search engine optimization (SEO) to better your online reputation. It is a snapshot of what people will see when
It’s one of the worst feelings you could have as a business owner: receiving that bad review. They’re discouraging, they lower your brand’s reputation online, and they decrease your review score and SEO rating on Google. However, despite all the trouble that bad google reviews can cause a business, it
2020 brought many unexpected obstacles, but amidst those challenges, we found unity and new opportunities. People found connectivity through the digital world like never before. The end of the year is a time to reflect on the past year and prepare for the new one. As the importance of digital
Some pretty substantial digital marketing changes have taken a back seat during this pandemic. If you’ve noticed a decline in your search engine optimization (SEO) results, there may be a reason for that. Google released a massive core update at the beginning of May that has impacted a company’s search
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