Advertising News & Insights

Blogging for Your Business

To make your business stand out, you need to build a powerful brand personality and establish your company as an expert in its field. Publishing consistent blog posts will not only fulfill these goals, but it can promote your business’s digital presence as well.

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What is The Marketing Funnel?

The marketing funnel is a visual representation of a customer’s journey from initial awareness to conversion. The marketing funnel model can apply to a brand as a whole or to a specific product or service that a business offers.

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