How you know it is Time to Change your Logo

Let’s define what a logo is and how important it is for your company. The purpose of a logo is to identify. Your logo is the first thing people will link with the product or service you offer. Look at logos like first impressions. No one wants to bite into a stale chip and reach […]

What Goes Around Comes Around: Direct Mail is making a comeback.

Worldwide 200 billion emails are sent every day. And 95% of marketing emails are never opened by recipients. The global obsession with all things digital and the overwhelming congestion of our inboxes has resulted in our physical mailboxes once again becoming a target for direct mail campaigns. The Direct Marketing Association Response Rate Report indicates […]