Marketing Strategy News & Insights

The Flywheel Effect

Flywheel marketing relies on continuous movement and depends on the amount of energy put into the movement and subsequently, the continued momentum of that energy. With the flywheel method, there are three aspects to consider: size, speed, and friction.

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5 Reasons You Need A Social Media Strategy

Your social media presence adds to your brand’s personality, and can be used to amplify your company’s mission. Creating a comprehensive social media strategy capitalizes on this, as it works to communicate and showcase who you are as a brand.

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What is Online Reputation Management?

Online reputation management (ORM) combines marketing, public relations, and search engine optimization (SEO) to better your online reputation. It is a snapshot of what people will see when they search your business online.

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Dealing with Bad Google Reviews

It is one of the worst feelings you could have as a business owner: receiving that bad review. They are discouraging, they lower your brands reputation online, and they decrease your review score and SEO rating on Google. However, despite all the trouble that bad google reviews can cause a business, it is crucial to know how to deal with and respond to them.

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Digital Marketing in 2021

2020 brought many unexpected obstacles, but amidst those challenges, we found unity and new opportunities. People connected through the digital world like never before. As the importance of digital marketing climbs, it may be time to reassess your brand’s strategy.

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