Facebook revealed this month that it was changing the way Organic Reach is measured. Previously, Facebook counted Reach as how many times a post was delivered in a News Feed, whether or not the user scrolled far enough to see the post. The new measurement will only count Reach when the post appears in a user’s News Feed AND the post enters the user’s screen.
This is good news, as it more accurately measures if a user has seen a post. With the old measurement, social media marketers were unsure what percentage of Reach meant a user saw or post or not.
This also means the organic reach and paid promotions are measured the same way, making for more consistent data.
Though this is a welcome change, you can expect to see a decline in your Reach this month compared to previous months, because the only users that qualify in a Reach measurement are those who have actually seen your post.
As always, WKH Solutions stays up to date on social media changes and trends so you don’t have to. Contact us at 804.658.5735 if you have any questions about this change or our social media services.