Stop the Scroll: how to grab a user’s attention in a fast-paced digital world.

Did you know people can process images 60,000 times faster than reading text?

In today’s world everything is about instant access and people want as much information as they can get within a short amount of time, so digital marketers need to find ways to make the most of their interaction with the audience. By including presentations, this provides the audience/customer with a visual representation and helps them to actually see and understand what all the company does by also showing off digital marketing techniques.

Videos are a reliable source for getting information to your audience. Many people prefer watching videos to keep up with news and for educational purposes. Interestingly enough, there is a higher probability (50 times more likely) that if content includes a video, it will be one of the first suggested pages on Google. Lastly, infographics have become more widely used on websites. Infographics are small graphics that facilitate how patterns and trends look to a viewer and work to communicate data and statistics effectively.

Think about what type of content you see most of on social media platforms. What content is being shared more often? Twitter users are 94% more inclined to retweet tweets with images as opposed to just text. Facebook typically sees more gifs and videos shared than articles.

What content are you more likely to stop and look at? An article or a video?

As you can see, having knowledge of the psychology of the customer-based market can help you efficiently and effectively make the most of your connection to your audience.

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