Christmas lights, warm hot cocoa, and our favorite holiday traditions with loved ones are right around the corner as we enter December! We can’t forget all of the holiday shopping that comes between Hannukah, Christmas, and Kwanza. During this time, many businesses promote sales, special offers, new partnerships, and other exciting updates as they prepare for the new year. Consumers are exposed to thousands of ads across various channels, including radio, television, email, and social media. Our focus today will be based on social media and the best platforms for businesses small or large to use for their advertising goals.
Top 3 Social Media Platforms: The Inside Holiday Scoop
- YouTube: Who doesn’t love watching product reviews, travel inspiration for warmer (or colder) weather during the holidays, or the most wanted gifts of 2024?
- Instagram: This is the holiday Photo and Reel haven for the best gifts, promotions, and announcements! IG has become one of the most popular social media platforms and is still going strong for small or large businesses. IG also offers an easy-to-use E-store to easily upload products to help sell.
- TikTok: With over 1.5 billion users, TikTok is one of the most effective platforms for reaching a wide audience quickly. TikTok also offers an easy-to-use E-store to easily upload products to sell. By tapping into the latest trends to showcase your product, you can significantly boost your business’s visibility and engagement.
YouTube
Ready, Set, Action! YouTube is a well-known platform that has been around for many years and has developed into a wonderful social media platform for small businesses, large businesses, and influencers. Many companies have influencers who represent or promote their products year-round, but especially around the holidays. With over 2 billion monthly users, YouTube is an excellent platform for reaching a targeted audience, as users are more likely to engage with ads. Additionally, advertising on YouTube is cost-effective, making it an ideal option for smaller businesses looking to maximize their marketing budget.
Visually driven platforms are great for boosting brand awareness, enhancing customer service quickly, providing an easy-to-use interface, and easily tracking Instagram ad performance with built-in business management tools. With a range of posting options—such as posts, reels, and stories—you can creatively showcase your business and explore more opportunities for effective advertising. This in return helps keep your audience engaged and will keep your following “in the know” for future products in the new year. Knowing when and what times to post is the biggest secret, but it’s not as simple as it sounds. Of course, you can always research this or let our team of marketing professionals do this for you to help elevate your goals!
TikTok
TikTok is the trendiest platform to be on which can help your business reach a unique audience of all ages. One option to elevate your advertising is the “Promote” feature—a full-funnel strategy to instantly boost content with a few taps! There is also the opportunity for “Viral potential” — TikTok’s algorithm can help content go viral quicker than other platforms. TikTok is transforming how brands market themselves. It’s more than just another social media platform—it’s a vibrant ecosystem where brands can flourish, engage with audiences, and drive conversions like never before.
To Conclude
As you can see, YouTube, Instagram, and TikTok are the top 3 social media platforms to help promote your business products or goals in the new year. Some additional tips include Setting goals, knowing your audience, choosing platforms, planning content, engaging with your audience, monitoring performance, starting early, and posting on the right days are all beneficial ways to take your advertising to the next level on social media around the holidays!
