Brand awareness is extremely important for the success of a business and overall marketing goals. We are going to dive into brand awareness, it’s importance, how to establish it, how to boost it, and how to measure it.
What is brand awareness?
It represents how familiar your target audience is with your brand and how well they recognize it. Think about how people perceive your brand and why. These perceptions mold your brand and help people make decisions about your product or service.
Why is brand awareness important?
We live in a world where consumers rely on research and others’ opinions before making a purchase decision. People want to know they’re making a good decision when spending their dollar. It is up to the brand to reassure them they are. Brand awareness helps build a bond between your product or service and the consumer. This bond will bring repeat purchasers and brand loyalty.
How to establish brand awareness?
Create a trustworthy relationship between your brand and the consumer. Brand awareness efforts give your brand a personality and an outlet to be sincere. Start telling a story and consumers will begin to make the bond. Some tips to remember when you start to establish brand awareness:
- Be a person, not a company. Personalize your brand. People like people.
- Socialize on social media. Over 50% of brand reputation comes from online sociability.
- Tell a story. Humanize your brand and give it depth.
- Make sharing easy. Tell the story and let them spread it.
How to boost brand awareness?
You’ve told your story and brand awareness has been established. Now it’s time to boost it through campaigns. This will give you a chance to dip your toes in marketing and advertising opportunities. It’s a powerful way to connect with your audience and continue a bonded relationship with your consumers.
How to measure brand awareness?
You can’t measure brand awareness in a traditional sense. But you can review activities and marketing metrics to help you gauge the strength of your brand awareness. This can be done by measuring direct traffic to your website, site traffic numbers, and social engagement. Also, keep your eye on how your brand is being talked about online, listen to your audience on social media and engage with them, and run brand awareness surveys. Review and adjust.
Brand awareness is necessary for the long term success of your business. It is a powerful tool that impacts your marketing efforts, consumer perception, and revenue. If you follow these tips and techniques for establishing and building brand awareness for your business, you’ll find a loyal audience that will stick with you for a lifetime.