Corporate Identity News & Insights

Let’s Talk About In-House and Agency Marketing

As a business professional, you may wonder how important your company’s marketing strategy is. We will identify the types of marketing service providers and outline the benefits and drawbacks of each so that you can determine which method will work best for your business.

Read More »

The Flywheel Effect

Flywheel marketing relies on continuous movement and depends on the amount of energy put into the movement and subsequently, the continued momentum of that energy. With the flywheel method, there are three aspects to consider: size, speed, and friction.

Read More »

What is Online Reputation Management?

Online reputation management (ORM) combines marketing, public relations, and search engine optimization (SEO) to better your online reputation. It is a snapshot of what people will see when they search your business online.

Read More »

Dealing with Bad Google Reviews

It is one of the worst feelings you could have as a business owner: receiving that bad review. They are discouraging, they lower your brands reputation online, and they decrease your review score and SEO rating on Google. However, despite all the trouble that bad google reviews can cause a business, it is crucial to know how to deal with and respond to them.

Read More »

Beginners Guide To Brand Awareness

Brand awareness represents how familiar your target audience is with your brand, and it’s crucial for the success of a business’ marketing goals. Let’s dive into the importance of brand awareness and how to establish and measure it.

Read More »

How You Know It Is Time To Change Your Logo

The purpose of a logo is to identify. Your logo is the first thing people will link with the product or service you offer. Look at logos like first impressions. You want a logo that aligns people with the right first impression and pulls them closer to the person, product, business, or service you are designing it for.

Read More »

Add Your Heading Text Here