Marketing Strategy News & Insights

Understanding Social Audio

Social audio is voice-based social media that involves creators recording themselves torr hosting a live discussion instead of posting a traditional photo with text. Other users can post a voice recording as a response to initiate a conversation.

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The Agile Marketing Guide

The agile methodology is a tactical approach that marketers use to analyze projects after completion to understand which actions will improve results for future campaigns. Agile marketing is fast-paced, so it requires greater organization and experimentation than other methods.

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The Flywheel Effect

Flywheel marketing relies on continuous movement and depends on the amount of energy put into the movement and subsequently, the continued momentum of that energy. With the flywheel method, there are three aspects to consider: size, speed, and friction.

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5 Reasons You Need A Social Media Strategy

Your social media presence adds to your brand’s personality, and can be used to amplify your company’s mission. Creating a comprehensive social media strategy capitalizes on this, as it works to communicate and showcase who you are as a brand.

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What is Online Reputation Management?

Online reputation management (ORM) combines marketing, public relations, and search engine optimization (SEO) to better your online reputation. It is a snapshot of what people will see when they search your business online.

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