The agile methodology is a tactical approach that marketers use to analyze projects after completion to understand which actions will improve results for future campaigns. Agile marketing is fast-paced, so it requires greater organization and experimentation than other methods.
Flywheel marketing relies on continuous movement and depends on the amount of energy put into the movement and subsequently, the continued momentum of that energy. With the flywheel method, there are three aspects to consider: size, speed, and friction.
Video marketing is a tool to promote your brand, product, or service. It connects with emotions and can create a powerful relationship between consumers and businesses that simple text cannot.
TikTok is a platform that continues to rise in popularity, and that popularity can easily translate to marketing conversions. Because of the maximum video length allowed, videos are both easy to make and to watch.
There’s a lot to learn about the update from Universal Analytics to GA4 and with many businesses already transitioning into the new era, there’s no time like the present to learn more about what’s coming!
Your social media presence adds to your brand’s personality, and can be used to amplify your company’s mission. Creating a comprehensive social media strategy capitalizes on this, as it works to communicate and showcase who you are as a brand.
User experience (UX) design is the process of designing websites or products for users by fulfilling their wants and needs. The feeling users have after engaging with your site is a direct response to UX design.
Online reputation management (ORM) combines marketing, public relations, and search engine optimization (SEO) to better your online reputation. It is a snapshot of what people will see when they search your business online.
It is one of the worst feelings you could have as a business owner: receiving that bad review. They are discouraging, they lower your brands reputation online, and they decrease your review score and SEO rating on Google. However, despite all the trouble that bad google reviews can cause a business, it is crucial to know how to deal with and respond to them.
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