The Importance of User Experience (UX) Design

In the digital age we live in, it’s crucial to have a website that represents your brand well and creates a positive experience for your users. User experience (UX) design is the process of designing websites or products for users by fulfilling their wants and needs. The feeling users have after engaging with your site is a direct response to UX design.

Why Should I Care About UX Design?

UX design affects how users will interact with your site. By designing for the user, you’re able to not only satisfy their needs, but also address their pain points. This creates a seamless experience for the user that allows them to easily find what they’re looking for. It can also improve your search engine optimization (SEO) and make you appear higher on results pages.

How Can I Improve My Websites UX?

There are a lot of factors that contribute to UX design, but here are a few things to consider:

Usability

Making your website usable and accessible is crucial. When designing a website, you want to consider the abilities of all potential users. For example, you’ll want to choose a font that’s simple and large enough to read for those who are visually impaired.

Design

Designing a website that is visually appealing can attract the user’s attention and keep them engaged on your webpage. Great website design is attractive, easy to use, and consistent with the look and feel of your brand.

Simplicity

Simplicity is key with UX design. The goal is for each user to use the least amount of clicks possible when finding information or returning to a previous page. This improves the overall flow of the site.

Designing With User Needs In Mind

To design for your users, you need to have an understanding of their wants and needs as well as their problems. Being able to understand each user’s pain points and finding creative ways to fix the problem is key to being a UX designer. Try asking potential users or current clients these questions:

  • What are your goals?
  • What are your frustrations?
  • What do you currently use the site for?
  • What are your technology usage/abilities?

Improving UX Through Design

After understanding how you’ll accomplish your users’ goals, you’ll want to map out the project. You can start by creating a sitemap that shows the navigation and basic organization of your site. Then, create a prototype of how the site will look by designing the pages and determining image and text placement. Finally, when building the site, you can add visual effects to increase engagement, such as increasing the size of an image when the user hovers over it. So what might these design choices look like?

A Lesson in Quality UX Design

Below is a recent website update that WKH Solutions completed on behalf of our client, The Halls of Insurance. If you notice, the updated webpage possesses a much clearer and easier to read navigation bar. The new version of the website also utilizes a more modern color palette and layout which gives it a more appealing and inviting feel. These are just a few best industry practices that we implemented in order to create a better UX among potential and current customers.

UX Design in Need of Improvement

Updated and Modern UX Design

How UX Design Impacts SEO

The UX of your site can impact where it appears on each search engine’s results page. Creating a site that is simple, responsive, and user-friendly will allow Google to easily index your site and can increase your site’s rankings.

If you want to create a site with great UX but don’t know where to start, consider working with WKH Solutions. We will be sure your site is user-friendly, visually appealing, and optimized for search engines. Learn more about UX design by contacting WKH Solutions today!

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