To make your business stand out, you need to build a powerful brand personality and establish your company as an expert in its field. Publishing consistent blog posts will not only fulfill these goals, but it can promote your business’s digital presence as well.
Trying to understand domain names, websites, and URLs can feel like learning a foreign language. We’re here to break down the confusion and explain domains and websites in simple terms.
The marketing funnel is a visual representation of a customer’s journey from initial awareness to conversion. The marketing funnel model can apply to a brand as a whole or to a specific product or service that a business offers.
The simplest way to increase organic marketing from your audience is by receiving online reviews from your existing clients or customers. Reviews on Yelp or Google Business are game-changers in a customer’s decision-making process.
There’s a lot to learn about the update from Universal Analytics to GA4 and with many businesses already transitioning into the new era, there’s no time like the present to learn more about what’s coming!
Your social media presence adds to your brand’s personality, and can be used to amplify your company’s mission. Creating a comprehensive social media strategy capitalizes on this, as it works to communicate and showcase who you are as a brand.
User experience (UX) design is the process of designing websites or products for users by fulfilling their wants and needs. The feeling users have after engaging with your site is a direct response to UX design.
Online reputation management (ORM) combines marketing, public relations, and search engine optimization (SEO) to better your online reputation. It is a snapshot of what people will see when they search your business online.
It is one of the worst feelings you could have as a business owner: receiving that bad review. They are discouraging, they lower your brands reputation online, and they decrease your review score and SEO rating on Google. However, despite all the trouble that bad google reviews can cause a business, it is crucial to know how to deal with and respond to them.
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