Stop the Scroll: how to grab a user’s attention in a fast-paced digital world.

Did you know people can process images 60,000 times faster than reading text? In today’s world everything is about instant access and people want as much information as they can get within a short amount of time, so digital marketers need to find ways to make the most of their interaction with the audience. By […]

Why are online reviews so important?

84% of people trust online reviews as much as they trust their own friends and family’s reviews. A modern form of word-of-mouth marketing, online reviews can make or break your business. Your prospective customers look at ratings, the total number of reviews, and read reviews of exactly what to expect from your product or service. […]

Self-Care is Sensible Not Selfish

After a grueling Thursday at the office you now have to rush home to feed the dogs while downing a protein bar and some pre-workout, drag yourself to spin class, and join friends for a post workout drink and catch-up. You have a mountain of impending deadlines at work and have been running between meetings […]

International Coffee Day

American Business Women’s Day

Two of my favorite things: Business Strategy & Beer (not necessarily in that order!)

Unlike most of the team at WKH, my background is not in marketing having spent a thirty year career in manufacturing and business consulting. I like to think that this brings a different perspective to the strategic and concept development work that we do as I view our branding and marketing campaigns more like a […]

Four Digital Marketing Predictions for 2017

It’s that time of year to plan ahead. But in an ever-changing digital world, how do you stay ahead and stand out? Digital marketers are continually researching the best, most innovative ways to reach customers on a digital basis. In fact, EMarketer, a digital research and data company, even predicts that social network ad spending […]

Is Black Friday a Marketing Gimmick?

After our bellies are full of roasted turkey, creamy mashed potatoes, tangy cranberry sauce, it’s time to work off those calories by throwing thankfulness out the window and fight for the latest and greatest products for the holiday. Known as Black Friday, the unofficial holiday takes place the Friday after Thanksgiving and kicks off the […]

The Fate of Twitter

While Facebook is expanding its Messenger app and Instagram is exploring more with its “stories” feature, Twitter has become stagnant. CEO Jack Dorsey has admitted that his executive staff and marketing departments are trying to think of ideas on how to grow the platform’s users but the ideas are not working. The once popular social […]