Facebook revealed this month that it was changing the way Organic Reach is measured. The new measurement will only count Reach when the post appears in a user’s News Feed AND the post enters the user’s screen.
WKH Solutions was tasked with developing a social media campaign to promote Client A’s summer classes. Through targeted boosted posts on Facebook and Instagram, WKH aimed to grab the attention of 13-17 year old students and parents ages 25-50.
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