The Inside Scoop

The latest marketing industry trends, news, and thoughts from the WKH team.

5 Reasons You Need A Social Media Strategy

Your social media presence adds to your brand’s personality, and can be used to amplify your company’s mission. Creating a comprehensive social media strategy capitalizes on this, as it works to communicate and showcase who you are as a brand….

The Importance of User Experience (UX) Design

User experience (UX) design is the process of designing websites or products for users by fulfilling their wants and needs. The feeling users have after engaging with your site is a direct response to UX design….

What is Online Reputation Management?

Online reputation management (ORM) combines marketing, public relations, and search engine optimization (SEO) to better your online reputation. It is a snapshot of what people will see when they search your business online….

Dealing with Bad Google Reviews

It is one of the worst feelings you could have as a business owner: receiving that bad review. They are discouraging, they lower your brands reputation online, and they decrease your review score and SEO rating on Google. However, despite…

Digital Marketing in 2021

2020 brought many unexpected obstacles, but amidst those challenges, we found unity and new opportunities. People connected through the digital world like never before. As the importance of digital marketing climbs, it may be time to reassess your brand’s strategy….

Did You Know About These Digital Marketing Updates?

If you’ve noticed a decline in your search engine optimization (SEO) results, there may be a reason for that. Google released a massive core update that has impacted a company’s search performance more significantly than previous updates….

Digital Communication and COVID-19: The Times They Are A’Changing

The digital world is hard to navigate, and it may not feel authentic to your brand. Yet, working with the experts can help you balance those fears with a strategy that works for you and your customers….

Beginners Guide To Brand Awareness

Brand awareness represents how familiar your target audience is with your brand, and it’s crucial for the success of a business’ marketing goals. Let’s dive into the importance of brand awareness and how to establish and measure it….

What is SEO?

What is SEO? Search engine optimization (SEO) is a combination of strategy, techniques, and tactics used to increase the traffic to a website from search engines by obtaining a higher ranking or position on the search results pages….

How You Know It Is Time To Change Your Logo

The purpose of a logo is to identify. Your logo is the first thing people will link with the product or service you offer. Look at logos like first impressions. You want a logo that aligns people with the right…

Why You Should Use Social Media For Your Business

By using social media to share content with current and potential customers, you can update them on your business’s current events and latest offerings, which helps create a strong bond with your audience….

Analytics. The Doctors visit for your website.

Check-ups at the doctor’s office are a great way of learning how your body is performing; the same can be said about analytics for your website. Analytics show how your website is performing and which areas may need some work….

What Goes Around Comes Around: Direct Mail is making a comeback.

The global obsession with all things digital and the overwhelming congestion of our inboxes has resulted in our physical mailboxes once again becoming a target for direct mail campaigns….

Stop the Scroll: how to grab a user’s attention in a fast-paced digital world.

In today’s world everything is about instant access, and people want a lot of information in a short amount of time. Digital marketers need to find ways to make the most of their fleeting interaction with their audience….

Why Are Online Reviews So Important?

84% of people trust online reviews as much as they trust their own friends and family’s reviews. A modern form of word-of-mouth marketing, online reviews can make or break your business….

A Word From Our Clients...

"I cannot recommend WKH enough! They've been instrumental in establishing and managing my social media presence, and the results have been phenomenal. They took the time to understand my brand identity and target audience, tailoring their strategies accordingly. Their expertise in content creation ensured that my social media accounts were not only visually appealing, but also engaging and relevant to my target audience."
Carson Box
Owner, Fun Bus

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