The Inside Scoop

The latest marketing industry trends, news, and thoughts from the WKH team.

TikTok Needs To Be In Your Marketing Toolbox

TikTok is a platform that continues to rise in popularity, and that popularity can easily translate to marketing conversions. Because of the maximum video length allowed, videos are both easy to make and to watch….
universal analytics vs google analytics 4

Difference Between Universal Analytics and Google Analytics 4

There’s a lot to learn about the update from Universal Analytics to GA4 and with many businesses already transitioning into the new era, there’s no time like the present to learn more about what’s coming!…

5 Reasons You Need A Social Media Strategy

Your social media presence adds to your brand’s personality, and can be used to amplify your company’s mission. Creating a comprehensive social media strategy capitalizes on this, as it works to communicate and showcase who you are as a brand….

The Importance of User Experience (UX) Design

User experience (UX) design is the process of designing websites or products for users by fulfilling their wants and needs. The feeling users have after engaging with your site is a direct response to UX design….

What is Online Reputation Management?

Online reputation management (ORM) combines marketing, public relations, and search engine optimization (SEO) to better your online reputation. It is a snapshot of what people will see when they search your business online….

Dealing with Bad Google Reviews

It is one of the worst feelings you could have as a business owner: receiving that bad review. They are discouraging, they lower your brands reputation online, and they decrease your review score and SEO rating on Google. However, despite…

Digital Marketing in 2021

2020 brought many unexpected obstacles, but amidst those challenges, we found unity and new opportunities. People connected through the digital world like never before. As the importance of digital marketing climbs, it may be time to reassess your brand’s strategy….

Did You Know About These Digital Marketing Updates?

If you’ve noticed a decline in your search engine optimization (SEO) results, there may be a reason for that. Google released a massive core update that has impacted a company’s search performance more significantly than previous updates….

Digital Communication and COVID-19: The Times They Are A’Changing

The digital world is hard to navigate, and it may not feel authentic to your brand. Yet, working with the experts can help you balance those fears with a strategy that works for you and your customers….

Beginners Guide To Brand Awareness

Brand awareness represents how familiar your target audience is with your brand, and it’s crucial for the success of a business’ marketing goals. Let’s dive into the importance of brand awareness and how to establish and measure it….

What is SEO?

What is SEO? Search engine optimization (SEO) is a combination of strategy, techniques, and tactics used to increase the traffic to a website from search engines by obtaining a higher ranking or position on the search results pages….

How You Know It Is Time To Change Your Logo

The purpose of a logo is to identify. Your logo is the first thing people will link with the product or service you offer. Look at logos like first impressions. You want a logo that aligns people with the right…

Why You Should Use Social Media For Your Business

By using social media to share content with current and potential customers, you can update them on your business’s current events and latest offerings, which helps create a strong bond with your audience….

Analytics. The Doctors visit for your website.

Check-ups at the doctor’s office are a great way of learning how your body is performing; the same can be said about analytics for your website. Analytics show how your website is performing and which areas may need some work….

What Goes Around Comes Around: Direct Mail is making a comeback.

The global obsession with all things digital and the overwhelming congestion of our inboxes has resulted in our physical mailboxes once again becoming a target for direct mail campaigns….

A Word From Our Clients...

"NCI relies on WKH Solutions for digital marketing support, website development, SEO, and various other projects. The Project Managers and Digital Specialists we engage with for each project are always very prepared and professional. Working with the WKH team is enjoyable and productive, and we know we are getting the most out of our marketing budget. NCI highly recommends WKH if you are in the market for a third party marketing team to help your business prosper."
Will Massey
Co-President & COO, Northeast Construction, Inc

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