What is SEO? Search engine optimization (SEO) is a combination of strategy, techniques, and tactics used to increase the traffic to a website from search engines by obtaining a higher ranking or position on the search results pages. Over the years, Google’s search ranking algorithms have constantly changed which affects
Let’s define what a logo is and how important it is for your company. The purpose of a logo is to identify. Your logo is the first thing people will link with the product or service you offer. Look at logos like first impressions. No one wants to bite into
Direct Benefits of having Social Media Imagine having the ability to connect with 2.94 billion potential customers without having to search for a single email address or phone number? By 2020 the number of worldwide Social Media users is expected to grow to 2.94 billion. You may not be on
Check-ups at the doctor’s office are a great way of letting you know how the inner workings of your body are performing; the same can be said about analytics for your website. Analytics allow you to look into how your website is performing and see the areas that are doing
Worldwide 200 billion emails are sent every day. And 95% of marketing emails are never opened by recipients. The global obsession with all things digital and the overwhelming congestion of our inboxes has resulted in our physical mailboxes once again becoming a target for direct mail campaigns. The Direct Marketing
Did you know people can process images 60,000 times faster than reading text? In today’s world everything is about instant access and people want as much information as they can get within a short amount of time, so digital marketers need to find ways to make the most of their
84% of people trust online reviews as much as they trust their own friends and family’s reviews. A modern form of word-of-mouth marketing, online reviews can make or break your business. Your prospective customers look at ratings, the total number of reviews, and read reviews of exactly what to expect
After a grueling Thursday at the office you now have to rush home to feed the dogs while downing a protein bar and some pre-workout, drag yourself to spin class, and join friends for a post workout drink and catch-up. You have a mountain of impending deadlines at work and
Facebook revealed this month that it was changing the way Organic Reach is measured. Previously, Facebook counted Reach as how many times a post was delivered in a News Feed, whether or not the user scrolled far enough to see the post. The new measurement will only count Reach when
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