The Inside Scoop

The latest marketing industry trends, news, and thoughts from the WKH team.

It’s one of the worst feelings you could have as a business owner: receiving that bad review. They’re discouraging, they lower your brand’s reputation online, and they decrease your review...

2020 brought many unexpected obstacles, but amidst those challenges, we found unity and new opportunities. People found connectivity through the digital world like never before. The end of the year...

Some pretty substantial digital marketing changes have taken a back seat during this pandemic. If you’ve noticed a decline in your search engine optimization (SEO) results, there may be a...

2020 has been quite the year for all of us. COVID-19 has affected businesses, large and small, in ways no one could have anticipated, and business operations have drastically changed....

Brand awareness is extremely important for the success of a business and overall marketing goals. We are going to dive into brand awareness, it’s importance, how to establish it, how...

What is SEO? Search engine optimization (SEO) is a combination of strategy, techniques, and tactics used to increase the traffic to a website from search engines by obtaining a higher...

Let’s define what a logo is and how important it is for your company. The purpose of a logo is to identify. Your logo is the first thing people will...

Direct Benefits of having Social Media Imagine having the ability to connect with 2.94 billion potential customers without having to search for a single email address or phone number? By...

Check-ups at the doctor’s office are a great way of letting you know how the inner workings of your body are performing; the same can be said about analytics for...

Worldwide 200 billion emails are sent every day. And 95% of marketing emails are never opened by recipients. The global obsession with all things digital and the overwhelming congestion of...

Did you know people can process images 60,000 times faster than reading text? In today’s world everything is about instant access and people want as much information as they can...

84% of people trust online reviews as much as they trust their own friends and family’s reviews. A modern form of word-of-mouth marketing, online reviews can make or break your...

After a grueling Thursday at the office you now have to rush home to feed the dogs while downing a protein bar and some pre-workout, drag yourself to spin class,...

Facebook revealed this month that it was changing the way Organic Reach is measured. Previously, Facebook counted Reach as how many times a post was delivered in a News Feed,...

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