Some pretty substantial digital marketing changes have taken a back seat during this pandemic. If you’ve noticed a decline in your search engine optimization (SEO) results, there may be a reason for that. Google released a massive core update at the beginning of May that has impacted a company’s search
2020 has been quite the year for all of us. COVID-19 has affected businesses, large and small, in ways no one could have anticipated, and business operations have drastically changed. Coffee meetings, sales pitches, and networking socials have been replaced with Zoom conference calls, Facebook Lives, and virtual video happy
Brand awareness is extremely important for the success of a business and overall marketing goals. We are going to dive into brand awareness, it’s importance, how to establish it, how to boost it, and how to measure it. What is brand awareness? It represents how familiar your target audience is
What is SEO? Search engine optimization (SEO) is a combination of strategy, techniques, and tactics used to increase the traffic to a website from search engines by obtaining a higher ranking or position on the search results pages. Over the years, Google’s search ranking algorithms have constantly changed which affects
Let’s define what a logo is and how important it is for your company. The purpose of a logo is to identify. Your logo is the first thing people will link with the product or service you offer. Look at logos like first impressions. No one wants to bite into
Direct Benefits of having Social Media Imagine having the ability to connect with 2.94 billion potential customers without having to search for a single email address or phone number? By 2020 the number of worldwide Social Media users is expected to grow to 2.94 billion. You may not be on
Check-ups at the doctor’s office are a great way of letting you know how the inner workings of your body are performing; the same can be said about analytics for your website. Analytics allow you to look into how your website is performing and see the areas that are doing
Worldwide 200 billion emails are sent every day. And 95% of marketing emails are never opened by recipients. The global obsession with all things digital and the overwhelming congestion of our inboxes has resulted in our physical mailboxes once again becoming a target for direct mail campaigns. The Direct Marketing
Did you know people can process images 60,000 times faster than reading text? In today’s world everything is about instant access and people want as much information as they can get within a short amount of time, so digital marketers need to find ways to make the most of their
4905 Radford Ave, Ste 203,
Richmond, VA 23230
Monday - Friday
9am - 5pm
Marketing news, tips, and resources curated just for you!
