The Inside Scoop

It’s that time of year to plan ahead. But in an ever-changing digital world, how do you stay ahead and stand out? Digital marketers are continually researching the best, most innovative ways to reach customers on a digital basis. In fact, EMarketer, a digital research and data company, even predicts

After our bellies are full of roasted turkey, creamy mashed potatoes, tangy cranberry sauce, it’s time to work off those calories by throwing thankfulness out the window and fight for the latest and greatest products for the holiday. Known as Black Friday, the unofficial holiday takes place the Friday after

While Facebook is expanding its Messenger app and Instagram is exploring more with its “stories” feature, Twitter has become stagnant. CEO Jack Dorsey has admitted that his executive staff and marketing departments are trying to think of ideas on how to grow the platform’s users but the ideas are not

As employees have mastered computer design programs and become adept at frequently posting to Social Media platforms, many company executives believe that their marketing departments can produce the majority of their communication needs “in-house”. But there is a big difference between the ability to use design programs and being a

Remember two weeks ago when we wrote about which brands we like? If not, click here to read part one of this blog post! This week, we’re continuing with the rest of the WKH team on which brand they trust, love, and respect according to this criteria from Marketing Profs.

Picture this: You’re walking into the mall and you need to find a shirt. Immediately, a store comes to mind of where you can find the perfect product to suit your needs. Did you ever think about why a particular store comes to mind? Most likely, it’s because you have

Smaller agencies have struggled to get a shot at larger client accounts. Many larger companies feel that boutique agencies don’t have the creativity, the expertise or the resources to manage their marketing and communication needs. This belief is changing as companies increasingly shift investment away from traditional media into digital

Heather is the newest addition to the WKH team. A graduate in Business Administration in Marketing, Heather is a WKH graphic and web designer. She has worked as a creative for a Richmond-based advertising agency developing web sites and social media content, and for a management consultancy firm organizing events,