2020 brought many unexpected obstacles, but amidst those challenges, we found unity and new opportunities. People connected through the digital world like never before. As the importance of digital marketing climbs, it may be time to reassess your brand’s strategy.
If you’ve noticed a decline in your search engine optimization (SEO) results, there may be a reason for that. Google released a massive core update that has impacted a company’s search performance more significantly than previous updates.
Brand awareness represents how familiar your target audience is with your brand, and it’s crucial for the success of a business’ marketing goals. Let’s dive into the importance of brand awareness and how to establish and measure it.
The purpose of a logo is to identify. Your logo is the first thing people will link with the product or service you offer. Look at logos like first impressions. You want a logo that aligns people with the right first impression and pulls them closer to the person, product, business, or service you are designing it for.
The global obsession with all things digital and the overwhelming congestion of our inboxes has resulted in our physical mailboxes once again becoming a target for direct mail campaigns.
In today’s world everything is about instant access, and people want a lot of information in a short amount of time. Digital marketers need to find ways to make the most of their fleeting interaction with their audience.
There’s a big difference between knowing how to use design programs and being a designer.
So how do companies assess whether they need to bring in the knowledge, creativity, and expertise of an outside marketing agency?
If your account requires heavy media spend, large agencies have the buying power and financial resources help. But, if you are looking for a nimble, agile, and dynamic approach to your spend, boutique agencies have plenty to offer.
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