Stop the Scroll: how to grab a user’s attention in a fast-paced digital world.

In today’s world everything is about instant access, and people want a lot of information in a short amount of time. Digital marketers need to find ways to make the most of their fleeting interaction with their audience….

Why Are Online Reviews So Important?

84% of people trust online reviews as much as they trust their own friends and family’s reviews. A modern form of word-of-mouth marketing, online reviews can make or break your business….

Self-Care is Sensible Not Selfish

Self-care is a trend that has gained a lot of steam in the past couple of years. By doing what we need to be our best selves, we can put forth our best efforts and reach our full potential….

Facebook Rolls Out New Organic Reach Measurements

Facebook revealed this month that it was changing the way Organic Reach is measured. The new measurement will only count Reach when the post appears in a user’s News Feed AND the post enters the user’s screen….

Two of my favorite things: Business Strategy & Beer (not necessarily in that order!)

Our rebranding work for Sam Miller’s Oyster Bar & Restaurant enabled me to combine two of my passions – business strategy and beer….

Social Media and Analytics: Case Study

WKH Solutions was tasked with developing a social media campaign to promote Client A’s summer classes. Through targeted boosted posts on Facebook and Instagram, WKH aimed to grab the attention of 13-17 year old students and parents ages 25-50….

Four Digital Marketing Predictions for 2017

It’s that time of year to plan ahead. But in an ever-changing digital world, how do you stay ahead and stand out? Digital marketers are continually researching the best, most innovative ways to reach customers on a digital basis….

Is Black Friday a Marketing Gimmick?

After our bellies are full of roasted turkey, creamy mashed potatoes, tangy cranberry sauce, it’s time to work off those calories by throwing thankfulness out the window and fight for the latest and greatest products for the holiday….

The Fate of Twitter

Twitter has become stagnant. The executive staff admits they are trying to think of ideas on how to grow the platform’s users but the ideas are not working. The once-popular social media site has slowly become a dying media platform….

5 Indicators Your Marketing Team Needs The Support of an Agency

There’s a big difference between knowing how to use design programs and being a designer. So how do companies assess whether they need to bring in the knowledge, creativity, and expertise of an outside marketing agency?…

How Small Agencies Can Be a Good Resource for Larger Companies

If your account requires heavy media spend, large agencies have the buying power and financial resources help. But, if you are looking for a nimble, agile, and dynamic approach to your spend, boutique agencies have plenty to offer….

The Inside Scoop

Stop the Scroll: how to grab a user’s attention in a fast-paced digital world.

Why Are Online Reviews So Important?

Self-Care is Sensible Not Selfish

Facebook Rolls Out New Organic Reach Measurements

Two of my favorite things: Business Strategy & Beer (not necessarily in that order!)

Social Media and Analytics: Case Study

Four Digital Marketing Predictions for 2017

Is Black Friday a Marketing Gimmick?

The Fate of Twitter

5 Indicators Your Marketing Team Needs The Support of an Agency

How Small Agencies Can Be a Good Resource for Larger Companies

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